LEGAL PRACTICE / SPORTS & NIL

Your talent. Your name.
Your next opportunity.

Legal counsel for athletes, creators and businesses navigating sports and name, image and likeness opportunities. Alexander R. Karana brings intellectual property and contract experience to the discussion.

Discuss your matter ↗Call (734) 261-2400CMDA · Livonia, Michigan

Understand the deal before you commit.

An attractive offer is only part of the picture. A contract review can examine the promised work, payment, rights granted, exclusivity, duration, approval rights and what happens if the relationship ends. Bring the actual offer and your priorities to a consultation.

Connect the agreement to the brand.

A sponsorship may involve social posts, appearances, photographs, video, merchandise or use of a name and likeness. Discuss who can use the content, where it can appear, how long permission lasts and whether future opportunities could be affected.

Keep the relevant requirements in view.

For student-athletes, the institution, division and applicable rules matter. Tell the firm your sport, school, proposed activity and timing so the review can account for the relevant context. Contract advice does not itself provide school approval or guarantee eligibility.

COMMON QUESTIONS

Before we connect.

What is an NIL matter?

Name, image and likeness matters involve commercial use of a person’s identity. They may include endorsement, advertising, appearance or content agreements. The particular agreement and the athlete’s circumstances determine what needs review.

Can Alexander R. Karana discuss both contracts and brand protection?

Yes. His practice spans sports, intellectual property and business matters. A consultation can address how a proposed agreement relates to a personal brand and whether trademark questions should be considered.

Does this replace my school’s compliance process?

No. Where school or athletic rules apply, relevant disclosure and approval processes must also be considered. Identify your institution and any communications from its compliance office when arranging the consultation.

KEEP EXPLORING

Helpful reading.

USPTO: Name, image and likenessNCAA: Current NIL resources

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